Outbound lead gen for commercial solar installers

Your outbound
engine runs
while you install.

SunScout runs daily email and LinkedIn campaigns targeting warehouse, retail, and commercial building owners — booking qualified solar assessment appointments and delivering them to you.

Appointments $200–300
Inbound leads $100–150
Partner placement $299/mo
The Problem

Commercial solar installers are great at solar.
Terrible at outbound sales.

You know the drill. Shared lead lists that get called 10 times before you reach the prospect. Middlemen charging $100 per low-quality lead. Your sales team chasing tire-kickers while real projects go to whoever got there first.

The commercial market is enormous — warehouses, retail centers, light industrial buildings across the U.S. have flat roofs sitting idle and electricity bills that don't make sense anymore. But getting in front of the right decision-maker, consistently, is a full-time job nobody on your team has time for.

SunScout does that job.

How It Works
01

Build the target list

We identify warehouse, retail, and commercial building owners and facilities managers in your target metros — validated contact data, not scraped guesses.

02

Run outbound daily

Daily email sequences and LinkedIn outreach — multi-touch cadences that reach decision-makers on the channel they actually respond on.

03

Book qualified appointments

Every appointment is pre-qualified: building owner, decision-maker, solar-eligible property, confirmed interest in a savings assessment.

04

Deliver and iterate

Appointments delivered to your calendar with full briefing notes. We track response rates and optimize the outbound mix until the numbers work.

Plus: programmatic SEO for inbound leads

Every city. Every building type. We generate landing pages for every combination — warehouse in Dallas, retail center in Atlanta, office in Phoenix — capturing building owners searching for solar quotes organically. Outbound pays the bills today; SEO builds the pipeline for tomorrow.

The Numbers
69%
of new U.S. electricity capacity in Q1 2025 was solar — a structural shift, not a trend
450K+
medium and large commercial buildings in the U.S. with viable rooftop solar potential
28%
higher conversion rate for B2B solar outreach using multi-channel (email + LinkedIn) vs. single-channel
3.5%
of commercial rooftops currently have solar — 96.5% still untapped, creating a massive outbound TAM
Revenue Model

You pay for what you get.

No retainers, no lead lists, no shared data. We build the pipeline; you close the deals.

Booked Appointment
$200–300
per qualified appointment
  • Pre-qualified building owner
  • Confirmed decision-maker
  • Solar-eligible property
  • Interest in savings assessment
  • Calendar booking delivered
Inbound Lead
$100–150
per confirmed lead
  • From programmatic SEO pages
  • Self-selected building owners
  • Contact info confirmed
  • Warm, not cold
Featured Partner
$299/mo
recurring placement
  • Visibility across all city pages
  • Priority lead routing
  • Installer profile page
  • Dedicated referral URL
Before we scale outreach or build the full page set, we validate: 5 signed installer commitments + confirmed response rate from a 200-message test batch.

Every empty rooftop
is a missed appointment.

Commercial solar installers who control their outbound pipeline win more projects, at better margins, with less chasing. SunScout runs that pipeline so you can focus on what you're actually good at.